Utilizing the Reticular Activating System in Your Marketing

Understanding the Reticular Activating System can help you get more clients – ideal clients – more easily!

What is it? And how can it do that? The reticular activating system plays a part in your  transition from sleep to wakefulness as well as your attention (essentially your mental states of sleep to wakefulness). This means that it can play a part in your ability to learn, your motivation, self-control, your ability to set goals and your inhibitions.

The reticular activating system helps control the transition from relaxed wakefulness to complete alertness and focused attention.

The Reticular Activating System in Marketing

How can you use the reticular activating system to your benefit? How does the reticular activating system play a part in your marketing strategy? This system not only helps you focus your attention by screening out background noise, you can use it to train your prospects to think of you at precisely the right moments that you want them to.

The reticular activating system sorts out the important information that you need to pay attention to versus the unimportant stuff that can be ignored.

You can program your prospective customers and ideal clients to think of you by setting in their mind the correct trigger words. No, not as a brainwashing trick – just a way to allow you to get their attention above all of the other noise going on in the world.

The best way to utilize this is by applying it to very specific phrases that will trigger them to think of you.

For example, I would say, “if you hear a business owner, CEO, VP of Marketing or VP of Business Development say, ‘I need a logo or marketing materials for my new business.’ ‘I need a website that is custom built for our needs.’ ‘My website is not getting enough traffic.’ ‘People visit my website, but no one stays or interacts on it.’ then please have them talk to Alyssa at 3-Keys.com.”

The Reticular Activating System in Every Day Life

Have you ever walked into a store and forgotten if you locked your car? Or suddenly ‘woken up’ (mentally) and realized that you can’t remember the last 5 minutes of your drive? This is an example of when the reticular activating system shuts down. Daydreaming, or thinking about something other than your current task, shuts down your reticular activating system and this keeps you from remembering.

A large part of learning is about being engaged. If your brain is not engaged, you will fall back into a daydream mode and have difficulty retaining the information. An example of this may be a lecture where the teacher is not engaging you enough and your brain switches into a relaxed mode where it is not actively looking for information. Have you ever been reading a book and thinking about something else so you’re halfway down the page but didn’t comprehend what you read? Again, your daydream mode shut off the reticular activating system.

The reticular activating system sorts out the important information that you need to pay attention to versus the unimportant stuff that can be ignored.

Engaging this part of the brain in teaching and in marketing (where you are teaching your prospects to look for you) is extremely important to helping others retain information and notice you.

Stand out in a world of too much noise and distractions by making it easy for your ideal clients to find you.

Resources

I first heard about the reticular activiating system, specifically, from Rick Silva of B2B Gathering before. I’ve heard of and considered this concept before but having a name to connect it to helped in my research of understanding the concept.

Here are some other resources I looked at to expand my understanding:

Reticular Activation System – Follow the Yellow Brick Road (how to use it in dealing with others)
What is the Reticular Activating System? (how to use it in marketing)
The Reticular Activating System – Your Automatic Goal Seeking Mechanism (how to use it in goal setting)
The Reticular Activating System (How it influences your learning ability)

Using The Marketing Pie to Grow Your Business

This is the second part of a two-part series on The Marketing Pie, which looks at all the different elements of marketing and breaks them down into sections that can be approached a few at a time. Read part one of Looking At The Marketing Pie.

The Marketing Pie: Speaking, Online Marketing, Teleclasses & Workshops, Article Writing
The Marketing Pie - Pt 2: Speaking, Online Marketing, Teleclasses & Workshops, Article Writing

Speaking

Speaking is one of the best ways to reach a large group of ideal prospects at one. Unlike a webinar, email or personalized video, you are live and in front of your prospects and are able to direct all of your personal energy and effort at them.

In order to maximize your speaking engagement, you need to seek out your target market and discover when they hang out in crowds.

  • Is there an industry or association conference or seminar they are at? Try to arrange a speaking gig on a topic that will be of interest to them.
  • Are your power partners running an event for your ideal target market? Find a way to connect and team up with them.
  • Is there a strong need for your topic or service? Start running your own teaching events, no matter how small they start out.

Speak at networking groups, toastmasters, Chamber of Commerce events, associations, industry conventions and seminars. You want to be seen everywhere so that in the end your ideal clients come to you because you are everywhere they turn.

One thing to remember, you must provide valuable content and minimize your sales pitch, but make sure you do have a compelling or irresistible offer to galvanize them at the end of your speech.

Online Marketing

One of my favorite methods of marketing is online marketing – making your website work for you. Nothing is better than getting a lead through your website because you built it correctly months ago.

Online marketing involves getting traffic to your website, turning that traffic into leads, nurturing those leads and then turning those leads into customers. It doesn’t stop there; once you have customers, ask for reviews from them to help you get more customers (all online). Some of these items run into other areas of marketing and that is the beauty of it, everything ties in together.

One of the first things you need to do is get traffic to your website. This happens through organic (on-page) SEO and paid or off-page SEO.  Organic SEO involves optimizing the content and keywords on your page for the items your ideal clients are searching for in order to show up in the first page of Google search results. This includes items such as Title and META tags.

Content is king and this means not only having the correct, relevant content, but also fresh, new and constantly changing content. New content can come in the form of a blog on your website where you create entries based on the information your customers are searching for or new pages and images as well.

Off-page SEO includes link building, which is leveraging other websites to show that your website is of value and interest to others. When other pages link to your website correctly and are about similar topics, it tells Google that your page is of interest and relevant to others as well and helps you rank higher.

Search Engine Marketing includes items such as Pay Per Click ads where space can be bought at the top of Google searches, on other websites, and valuable real estate space such as the side of Facebook. Organic SEO can take a while to build up and produce results while paid search results kick into place instantly.

Once users are on your site, you then need to convert the traffic into leads. Read more about Irresistible Offers.

Examples of Online Marketing

  • Search Engine Optimization (SEO)
  • Blogging
  • Local Search
  • Online reviews
  • Pay Per Click (PPC)
  •  Search Engine Marketing (SEM)

Teleclasses & Workshops

Teleclasses and workshops are similar to speaking in that you reach a larger audience at once, but they go into greater detail. At these events, you offer training and an introductory taste to your services so that your ideal clients can gain a better understanding of your value and want to learn more from you or want to receive more help.

Articles

Articles are about creating fresh and new content, both on and off your website. On-site content includes blogs while off-site content can be e-zines or articles that you write and then link to your own website (link building).

By answering commonly asked questions or providing valuable information, you are also building up your reputation as an expert in your field. These articles can appear on websites that are more frequently scanned by Google and receive more traffic than yours and allow you to gain access to new potential clients.

Do you have an example of how you have been able to tie together several of these elements? Leave a comment and let me know!

Sleep for High Performance and Overall Health

Sleep is a very important part of staying healthy and maintaining peak mental and physical health for business, as well as personal activities. It is not only crucial for your well being, sleep plays a major part in how you function and perform. In fact, Brendon Burchard stresses the importance of 8 hours of sleep and the necessity of sleep to be a high performer. (Notes to follow from that event in the next few weeks).

The problem is that as a business owner and entrepreneur, there is so much to do each day that sleep is one of the first things I will cut out of my schedule. While I love sleeping and feeling rested after a full 8 hours, it seems like such a passive activity where I am unable to accomplish my goals. In addition to the fact that I always have so much I want to do, I am also both a night owl and a morning person. My optimal work period starts at 10pm, yet I am now going to the gym and exercising by 6:30am. This often leaves me with only 4-5 hours of sleep a night.

While there are many benefits to getting enough sleep, the side effects of not getting enough can be even more alarming.

Side Effects of Not Enough Sleep

  • Increased risk of suffering from a stroke or heart attack
  • Lack of focus
  • Loss of the ability to concentrate
  • Decrease in cognitive abilities (loss of the ability to think and be ‘smart’ – lack of sleeps dumbs you down)
  • Plays havoc on your emotions – you become more easily stressed, angry, sad, depressed, agitated, etc
  • Weight gain – lack of sleep makes you feel hungrier and it is harder to control your actions (your will power is weakened)
  • Sleep Loss Impairs Judgment, Especially About Sleep

Lack of sleep can affect our interpretation of events. This hurts our ability to make sound judgments because we may not assess situations accurately and act on them wisely.

Sleep-deprived people seem to be especially prone to poor judgment when it comes to assessing what lack of sleep is doing to them. In our increasingly fast-paced world, functioning on less sleep has become a kind of badge of honor. But sleep specialists say if you think you’re doing fine on less sleep, you’re probably wrong. And if you work in a profession where it’s important to be able to judge your level of functioning, this can be a big problem.

“Studies show that over time, people who are getting six hours of sleep, instead of seven or eight, begin to feel that they’ve adapted to that sleep deprivation — they’ve gotten used to it,” Gehrman says. “But if you look at how they actually do on tests of mental alertness and performance, they continue to go downhill. So there’s a point in sleep deprivation when we lose touch with how impaired we are.”

Web MD

The Benefits of Getting Enough Sleep

  • Increased energy throughout the day and higher energy levels
  • Higher performance
  • Reduced levels of stress
  • Reduced inflammation in your body
  • Increased creativity

There are several tips for getting more sleep and I am still working on these myself, but my favorite option is to take naps more frequently. Taking a nap for too long can be just as draining as not taking a nap when it leaves you groggy and unable to think. My ideal naptime is about 20 minutes; I can fall into a deep sleep and wake up on my own just before my alarm goes off. This maximizes my time and the depth of my sleep in a short window.

Here are some tips on different ways to nap:

http://longevity.about.com/od/sleep/a/napping_tips.htm

  • Nap Time: Prime naptime is from 1:00 p.m. to 3:00 p.m., when your energy level dips due to a rise in the hormone melatonin at that time of day.
  • Darkness: Use a facemask or eye pillow to provide daytime darkness, or close thee blinds and curtains to make your nap more effective.
  • Not Too Late: Napping within three hours of bedtime may interfere with nighttime sleep.
  • Quiet Place: Assure that you will not be disturbed for the duration of your nap.
  • 30-Minute Maximum: When taking a nap longer than 30 minutes, you run the risk of heading into deep sleep, which will leave you feeling tired and groggy. Naps as short as 1 to 2 minutes could be effective for some people.
  • Set an Alarm: You will eventually train yourself to nap for the amount of time you set aside. Until then, set an alarm or ask someone to wake you up.
  • The Caffeine Nap: Some people claim that drinking coffee and then taking an immediate nap works well. The caffeine kicks in somewhere between 10 and 20 minutes, waking them up. They feel extra energy from both the nap and the coffee. Researchers in Japan found that subjects using a caffeine nap rated highest in decreased sleepiness and increased productivity when compared to subjects taking a nap and washing their face, or taking a nap and being exposed to bright lights.

Getting enough sleep is a constant battle for many of us, but we place a higher priority on sleep than we currently do. The best way to phrase it is: getting enough sleep will allow you to get more done in less time, by being effective and efficient. Not getting enough sleep drags down productivity and draws out the time period that it takes to complete tasks and projects.