Google Places to be Replaced By Google+ Local

Yesterday Google announced that they are replacing Google Places with their Google Plus Local feature. (Another move to encourage everyone to get on their Google+ platform.)

Social reviews are the way of the world these days, but due to anti-trust lawsuits, Google had to remove it’s scraping of reviews from Yelp and other review sites. Well they recently purchased Zagat, a (previously) paid review site.

Zagat has offered high-quality reviews, based on user-written submissions and surveys, of tens of thousands of places for more than three decades. All of Zagat’s accurate scores and summaries are now highlighted on local Google+ pages.

What does this mean for businesses? Ensure you have a page set up on to Google+ now. Your local search results need to be found online and will then link into your Google+ account, where your visitors can learn more about you.

Continue to manage through Google Places for Business
If you are a business owner, you should continue to manage your information in Google Places for Business. You’ll still be able to verify your basic listing data, make updates, and respond to reviews. For those who use AdWords Express, your ads will operate as normal as they’ll automatically redirect people to the destination you selected, or your current listing. From Google’s Business Tips page.

From a personal perspective, I can’t be bothered making the move to Google+ when all my friends and contacts are on Facebook. Facebook is enough of a time suck without having to post everything in two places and have two sets of updates to read.

However, from a marketing and business perspective, Google is the giant in the search world and they are making massive pushes to integrate social media into their search engine. By social media, I mean Google+ (why would they help a competitor), in their goal to conquer the world. What this means for businesses is that you do need to get on Google+ and start promoting your page and places because although people may not be using it personally, your results will start turning up in their Google searches. If you’re there, then the traffic will flow and they will start to find more reasons to use Google+ as well.

Who knows, maybe one day I will update my personal Google+ account! (My problem is that I have 5+ gmail accounts that I use for business, personal and clients and am never on the right account to go to my Google+ page…).

Read more about the removal of Google Places from the Google Blog.

Or from CNN, Goodbye Google Places…

Success With Internet Marketing – 6 Tips

I found this article from ClickBank while researching blog topics and thought it would be a good thing to share, but also compare myself to it. Tips to Becoming a Successful Internet Marketer but it really applies to any business or industry (marketing applies to any business or industry!).

Focus
Direct your energy on only one or two tasks and methods at a time. There are so many things going on that if you try to do everything, you will really do nothing. Choose one thing in particular and ONLY focus on that.

Invest in Yourself
Think about the long-term plan and only participate in short-term activities that lead to the long-term plan. This means researching and educating yourself now so that you can learn from others, listen to mentors to reach your destination sooner.

Find a Mentor
In everything you do, you need someone to guide you and push you. To hold you accountable but also use their experience and resources to get you to the next level. Choose a mentor who is doing exactly what you want to do and is where you want to be.

Outsource and Delegate
Don’t work on everything at once. Choose where you will focus your energy, the most vital parts of your business, and work on that. Pick and choose your projects, prioritize them and then work on them in order. Another way to think about this is that you are using leverage. Hire experts who are more efficient than you to work on the other areas of your business while you focus your talents where you are most productive. This also means setting a budget for those you are going to hire and outsource to.

Use Free When Possible
Another way to use leverage is to use free resources and materials. Not only is there a ton of reference material available online, there are many Private Label Rights (PLR) items that are high quality and can be used to educate yourself as well as to edit and sell to others.

Stick With It
Be persistent and stay focused on your end goal. A good way to check yourself is to plan daily and weekly tasks. Write down an end goal for the month; then break it down into goals for each week and day. You will ocasionaly need to check in to make sure you are on track.