I built a boutique design and marketing agency that generated increasing revenue month after month, yet still felt trapped by how much of me it required to maintain.
At the time, I thought the answer was more strategy. Better systems. More growth. More optimization.
But eventually, I realized the real issue wasn’t just how the business was structured. It was how much of me the business still depended on to function.
My business still depended on me to make the important descions. To jump in when a client was unhappy. To answer the questions my team didn’t know how to handle. To catch the details before something went wrong.
To notice what was falling through the cracks and be the one to step in before it became a problem.
And I started noticing something deeper: my business itself had quietly been shaped around my own habits and patterns too.
How available I felt I needed to be.
How much responsibility I carried personally.
How difficult it was to let go of control (even with a team).
How much I tied good service to delivering just a little bit extra.
How often I stepped in because I believed I could do it better myself.
No matter how much the business grew, I was still sitting at the center of everything.
That realization completely changed the way I understood business growth and what actually creates sustainable freedom inside a business.
For over 18 years, I’ve experienced business from both sides: the excitement of growth and the weight that can come with being the person everyone, and everything, depends on.
It’s why my work today goes beyond strategy. I look at the business and the business owner together.
What I Believe
Businesses are deeply shaped by the person running them.
How you make decisions, what you tolerate, how available you believe you need to be, how much responsibility you carry, and what you believe success is supposed to look like all shape the business you build.
Sustainable growth comes from creating a business that supports your life, not one that consumes it.
That requires self-trust, clear boundaries, and the willingness to define success around the life you actually want.
The women I work with are already thoughtful, driven, intuitive, and capable. My work helps them bring that same clarity and intention into how they lead, make decisions, and grow their business.
My Journey
There was a period in my business where I constantly felt behind. My business was growing, but my life wasn’t expanding with it.
Eventually, I started redefining success more intentionally. Not just around revenue, but around freedom, capacity, relationships, travel, health, and actually enjoying the life I was building alongside the business.
That shift changed the way I grew my own businesses, and it now shapes the way I help my clients grow theirs.
Today, I live in Mount Shasta, CA, where I spend a lot of time exploring rivers, trails, and quiet places outdoors with my daughter & husband
One of the things I value most now is having the space to actually be present for this season of life. To watch my daughter’s curiosity, independence, and understanding of the world expand right in front of my eyes.
That desire for a fuller life outside of work deeply shapes the way I think about business now, too.
I believe success should create more room to live, not less. Your lifestyle should shape the business you’re building, not be squeezed around it.